We are pleased to announce our strategic partnership with @Lucart, an important step that enhances Eurocarta’s history, expertise, and people.
This collaboration, born out of shared values, opens a new phase of joint growth and development, marked by trust and continuity, while enhancing our connection with the local area and our experience in the professional hygiene market.
Special thanks to everyone at Eurocarta and Lucart who have made this journey possible.
There will be no changes to commercial operations. You will continue to deal with your usual agencies, our sales department, Mr. Marcello Vezzani, or Mr. Lorenzo Riva.
Lucart signs an agreement to acquire control of Cartindustria Eurocarta
One of Europe’s leading independent converters in the professional hygiene market.
The Lucca-based paper group announces a strategic operation aimed at strengthening its presence in key European markets:
In 2024, Cartindustria Eurocarta recorded:
- Turnover: €78.5 million
- Production: over 40,000 tonnes of product
- Sales distribution: 44% in Italy, 56% in other markets
- Employees: approximately 70 at the Porcari facility (near Lucca), adjacent to Lucart’s production base
Porcari (Lucca), 10 October 2025 – Lucart SpA, the multinational paper group known for the brands Lucart Professional, Tenderly, and Tutto, and Cartindustria Eurocarta Srl, one of Europe’s leading independent converters of tissue products for the Away From Home (AFH) market, announce the signing of a binding agreement for the acquisition by Lucart of a controlling stake in Cartindustria Eurocarta.
The agreement strengthens the role of both companies as key players in the professional tissue paper market. It marks a significant step in enhancing Lucart Group’s presence in the AFH channel, improving industrial efficiency, and boosting international competitiveness, by leveraging the long-standing commercial tradition of the Porcari-based company. The deep understanding of the professional market and the shared values between the two organizations make this partnership a strategic project for mutual and long-term growth.
“A long-standing customer of our semi-finished products, Cartindustria Eurocarta is the ideal partner to continue our Group’s growth strategy in the AFH channel.
Its production flexibility and customer-centric approach align with Lucart’s value proposition, enabling us to more comprehensively meet the needs of the European professional market.
Moreover, the common ground with the Agati Family and the trust in the current management made this partnership a natural step, one that will strengthen both Eurocarta and our Group.
With this operation, Lucart further consolidates its leadership in the Italian AFH market and its position as the second largest producer of professional products in Europe.”
— Francesco Pasquini, CEO of Lucart
Established in 1993, Cartindustria Eurocarta has over thirty years of experience, a wide and customized range of products, and a well-established presence in the Italian and French markets. With more than 40,000 tonnes processed annually, approximately 80 million euro in turnover, and 70 employees, the company is today the largest independent European converter specializing exclusively in the sector of hygiene and cleaning products and services for away-from-home use.
“Lucart’s entry into our corporate structure marks a pivotal milestone for our company.
This strategic move ensures continuity, sustainability, and strength in the growth journey we have undertaken over the past decade, enhancing our ability to compete on a European scale.
By combining our expertise in the converting market with Lucart’s industrial vision and organisational strength, we are better equipped to face the challenges of a constantly evolving sector.”
— Paolo Agati, Founder and Chairman of the Board of Cartindustria Eurocarta
“Shared entrepreneurial values and a strong understanding with the Pasquini family are the foundation of this partnership.
With Lucart, we share the same business philosophy, focused on quality, respect for people, and sustainability.
Working together means combining complementary skills and views, with the aim of continuing to innovate and grow, facing today’s challenges with unity and building a solid future for our employees, customers, and partners.”
— Simona Agati, Chief Executive Officer of Cartindustria Eurocarta
The industrial synergy between Lucart and Cartindustria Eurocarta will enable the optimisation of both production and commercial processes, fostering greater efficiency across the entire value chain and creating new opportunities for industrial development.
Another key aspect of this agreement is the expansion of their geographical presence in strategic markets, with particular focus on Italy and France, where Lucart and Eurocarta have built strong and lasting relationships with their customers over time.
Finally, the integration of these two long-standing companies from the Lucca area aims to promote a shared corporate culture, capable of combining family tradition with a forward-looking approach to innovation and sustainability.
LUCART
Lucart is a multinational group that promotes a sustainable way of making paper.
This is achieved by adopting a systemic approach designed to optimise the use of raw materials and to reduce waste by turning it into new resources.
Lucart produces tissue products (paper products for everyday use, including toilet paper, kitchen towel, napkins, tablecloths, handkerchiefs, etc.), as well as airlaid and MG paper products.
The company’s production activities are organised into 3 business areas:
- Business to Business
- Away From Home
- Consumer
Its branded products include Tenderly, Tutto, Grazie EcoNatural, and Smile (Consumer market), as well as Lucart Professional, Fato, and Velo (Away From Home market).
Since 2020, Lucart has been participating in the United Nations Global Compact Network Italy, and in the past four years it has been awarded a “Platinum” sustainability rating by the independent certification company Ecovadis.
CARTINDUSTRIA EUROCARTA
Cartindustria Eurocarta is a company based in Porcari (Lucca), offering some of the most specialised solutions for the professional tissue market, from cellulose-based products to ecological paper and customised lines.
The company aims to respond effectively to market evolution by anticipating the needs of industry professionals and offering high-quality products.
Cartindustria Eurocarta oversees every stage of the production process — from state-of-the-art converting machinery to staff training, from tailored commercial strategies to the selection of the most high-performing materials.
Over thirty years of experience are combined with a constant focus on innovation and the evolving demands of its customers.
Today, the company operates in around 40 countries and serves over one thousand professional clients, ensuring quality, reliability, and flexibility through a highly specialised product range.
